The better you are at defining that vision at the very beginning, the more successful your redesign will be and the smoother the entire process will be as well.
Whether you working with an agency, redesigning your site in house, or proposing a redesign to company stakeholders, this guide will help you strategize your website redesign and ensure it turns out to be a huge success not a total flop.
Many organizations opt to redesign their website to welcome more traffic as their business grows and scales; others invest in a website redesign as part of a larger rebranding initiative. Regardless cover iphone ricaricabile of why your company is interested in a website redesign, the project itself is a massive undertaking. Not to mention an important one to get right considering the critical role your website plays in your marketing cover samsung galaxy tab s2 amazon and brand image.
In fact, 80% of consumers say the experience your company provides is as important cover iphone 5c paperino as the products or services you sell including cover nuove iphone 6 the experience they have with your website.
How Often Should You Redesign Your Website
According to Business 2 Community, the average cover iphone 6 di legno lifespan for a website is 1.5 to 2.5 years. Because design trends change bumper cover iphone 5 and technology advances, this is the average amount of time that a redesign will feel and competitive. However, that time frame is only a benchmark, so you will need to determine what works best for your organization.
The following factors will determine how often you should redesign your website:
How often your brand or goals change. When you itching for a new site, first ask yourself, this website still cover gameboy iphone 5 represent who we are as a cover samsung galaxy s6 belle company much budget you allot to design and development. Ask yourself, a site design wait, or do I have reasons to use the budget on our site now long your website stays functional and fast. Step cover iphone 7 ingrosso into your customers shoes and see if you can navigate the site well and find everything cover iphone 7 natalizie you want to find without encountering errors or long page load times.
The performance of your website. Ask yourself, this site cover iphone dolci converting a reasonable amount of traffic le mie cover iphone 5 Do people stay on the page for cover silicone originale apple iphone 5s a reasonable amount of time, or do they bounce in the industry. For example, when Google announced that it would be changing to mobile first indexing, it necessitated cover samsung note 4 in silicone that sites be mobile friendly, or they lose organic traffic from Google.
Your website is where visitors and customers go when they want to cover iphone 5s gratis ask questions, read content, or purchase products or services. For that reason, it best to be extra prepared when committing to a website cover iphone 6 one piece redesign.
You may spend more cover samsung galxy a5 2016 time building your website redesign strategy than you will on the redesign itself. If you wondering what should go into your website redesign strategy, start with the steps below.
Let unpack eight critical steps to take when redesigning your website.
1. Benchmark your current performance metrics.
Before you begin planning your website redesign, document your current performance metrics. This will give you a good idea of where your current website stands and what metrics you can iphone 6 cover apple silicone improve upon through your redesign.
Analyze your existing website monthly performance in the following areas. The importance and relevance of each may vary depending on your website redesign miglior cover samsung s8 plus goals, but it helpful to pull each metric before you dive into your redesign.
Number of visits, visitors, and unique visitors
Bounce rate
Time on site
Top performing keywords in terms of rank, traffic, and lead generation
Number of inbound linking domains
Total new leads and form submissions
Total sales generated (in dollars)
Total pages indexed
Total pages that receive traffic
If you don have access to this information, I recommend adding tools like Google Analytics and HubSpot Marketing Analytics for better tracking and amazon cover samsung s5neo visibility into your website performance.
Furthermore, make note of which tools you used to measure each of these benchmarks in the past. Ideally, you want to use those same tools when collecting your post redesign metrics. Otherwise, you be comparing apples to oranges.
2. Determine stradivarius cover iphone 7 your website redesign goals.
What the behind your website redesign When considering a redesign, there should always be a good reason behind it…